Business Development Manager – UK & Ireland

Business Development Manager – UK & Ireland

Toy, Gift & Early Years Sector

Are you a commercially driven relationship-builder with a passion for toys, gifts and early years products? Do you thrive in a field-based role where you can take ownership, build meaningful retail partnerships and drive sustainable growth?If so, this could be the perfect opportunity for you.

About Us

We are one of the world’s fastest-growing educational toy brands. With over 20 million products sold across 40,000+ retail stores globally, our award-winning ranges include international bestsellers.

Following a highly successful launch in the UK and Irish markets, we are now entering an exciting new phase of growth. Our expanding portfolio includes innovative in-house developments alongside globally recognised licenses such as Disney, Marvel and Bluey.

To support this momentum, we are seeking a dynamic and commercially astute Business Development Manager to strengthen and expand our presence across the UK and Ireland.

The Role

This is a field-based position with responsibility for managing and growing sales across both independent retailers and key/national accounts.

You will:

• Develop and grow a diverse portfolio of independent retailers including toy shops, gift shops, garden centres, department stores, visitor attractions, zoos and tourism outlets

• Identify, secure and expand key and national account opportunities across the UK and Ireland

• Present new product ranges, manage submissions and oversee account development

• Work collaboratively with our existing sales agents and internal teams to maximise customer reach and sales performance

• Represent the business at trade shows and industry events

This is a role offering genuine autonomy, backed by strong infrastructure, established customer relationships and market-leading products.

About You

We are looking for an experienced field sales professional or Key Account Manager who understands the nuances of the toy, gift or early years sectors.

You will bring:

• A proven track record in B2B field sales

• Experience working with independent retailers and/or key national accounts

• Strong new business development skills

• Excellent organisation and communication abilities

• A resilient, proactive and growth-focused mindset

• The confidence to work remotely while collaborating effectively with a wider sales team

• Existing relationships within toy, gift, nursery, early years or FMCG sectors (highly advantageous)

Most importantly, you are passionate about building brands, nurturing retail partnerships and contributing to a fast-growing, energetic business.

The Opportunity

This is a newly created role within a rapidly expanding global brand. You will inherit a strong foundation of existing customers while having significant scope to develop new business and shape the territory strategy.

We offer:

• Competitive base salary with attractive commission structure

• Access to award-winning product ranges and leading global licenses

• Full sales and marketing support

• Established customer databases and leads

• Access to major buying groups including Toymaster and AIS Playroom

• Flexibility on location

• Clear growth potential within a high-performing international business

If you are looking for a role where you can combine commercial drive with a genuine passion for the toy and early years industry, we would love to hear from you.